VIDYASAGAR UNIVERSITY
Faculty Information System
Self Declared Document


Name Dr. Sudin Bag
Designation Assistant Professor
Department Name BUSINESS ADMINISTRATION
Office Phone No 03222-276554 Extn. 489
Email ID sudinmba@mail.vidyasagar.ac.in
Fax 03222-275297
Mobile No 9239473056
Personal Website
Address Dept of MBA, Vidyasagar University , Midnapore - 721102
Educational Qualification
Degree NameInstituteYear of passing/awarded
Ph.DCalcutta University2015
SETW.B.C.S.C2010
M.B.MThe Calcutta University2008
NETUGC2008
M.ComThe University of Burdwan2005
B.ComThe University of Burdwan2003
Higher SecondaryW.B.C.H.S.E2000
SecondaryW.B.B.S.E1998


Career Profile / Teaching Experience
Assistant Professor, Department of Business Administration, Vidyasagar University since 28th March, 2012.
Lecturer, BBA ( Hons.), Tarakeswar Degree College affiliated to The University of Burdwan from 18.08.2009 to 26.03.2012.
Guest lecturer, ICFAI University Learning center, Howrah.

Specialization/Research Area
Field of SpecializationResearch Area/ Areas of Interest
Marketing
Finance
Consumer Behaviour
Retailing
Entrepreneurship

Course/ Subject Taught
Corporate Governance and Corporate Social Responsibility
General Marketing
International Marketing
Industrial Marketing
Service Marketing
Retail Marketing
Marketing Research
Management Of Change
Rural Marketing
Consumer Behaviour
Sales and Distribution Management
Principles and practices of Management
Promotion Managemnet

Conference/ Symposium /Journal Paper / Books Published
International Publication
TitlePublished inYearPublished by
BUYING BEHAVIOUR OF YOUNG PLAYERS TOWARDS BRANDED SPORTS EQUIPMENTS IN KOLKATAINTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW;VOLUME 4, ISSUE 1, pp-1-112016ICMRR
Consumer Behavior Towards Green Marketing: An Empirical StudyInternational Journal of Multidisciplinary Research;Vol.4 (4);pp. 290-299)2014Zenith International Research & Academic Foundation (ZIRAF)
Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West BengalInternational Journal of Engineering, Business and Enterprise Applications (IJEBEA),5(2), June-August, 2013, pp. 187-191.2014IJEBEA
“Corporate Sustainability in India: Issues and Challenges”Pp.154-159, vol-02 issue-01,March, 2013,(ISSN No.: 2319-9059)2013Trade and global Business Perspective,Pezzottaite Journals.
“Four P’s Compass model in new Paradigm of Marketing Mix ”Pp.237-241,vol-02 issue-1,March 2013,(ISSN: 2279-0977)2013International journal of Applied Service Marketing Perspective,Pezzottaite Journals.
Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West BengalInternational Journal of Engineering, Business and Enterprise Applications (IJEBEA, 5(2), pp. 187-191)2013International Association of Scientific Innovation and Research (IASIR)
“Kolkata Metro Railway and Customer Satisfaction: An Empirical Study”Pp. 165-176,Vol.2, Issue 3, March 2012(ISSN: 2331-5780).2012Zenith International journal for Multidisciplinary Research,Zenith International Research & Academic Foundation (ZIRAF)
“ Factors Influencing Rural and Urban Consumers Buying Behaviour- A Comparative Study on Mat in Hooghly District (W.B.)”Pp.74-81, Vol.1, No.1, March 2012, (ISSN No.2277-6788)2012International Journal of Marketing , Financial Services & Management Research,Indian Research Journals, Haryana (India).


National Publication
TitlePublished inYearPublished by
“Green Marketing, A New Paradigm –An Empirical Study of Indian Companies”Pp. 107-115, Vol.1,No.4,December 2012 ( ISBN No.97881-924140-3-4)2012Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.
“Rural Tourism and Its Affect on Rural Economic Development-Indian Perspective”Pp.893-905,Vol.1,No.4, December.2012 (ISBN No.97881-924140-3-4)2012Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.


Other Publication


Books Published
Title of the BookPublished byYearRole
Dynamic Evolution of Management ParadigmVidyasagar University2016Joint Editor
Consumer Behaviour on Consumer Durables (A Case of Mat Industry)LAMBERT Academic Publishing2016Sole Author

Ph. D. Thesis Guidence
Ongoing / Submitted Ph. D. Thesis
Scholar NameThesis TitleCo SupervisorStatusComplete in Year
Ms. Payel AichEMPLOYEE SATISFACTION INDEX IN DELUXE HOTELS OF INDIA – A STUDY OF HRACC LISTED FIVE STAR HOTELS Ongoing 
Mr. Tamal ChatterjeeA study on Consumer Behaviour towards Retail Marketing Ongoing 
Mr. Sisir GhoraiCustomer taste and preferences towards Green MarketingDr. Abhijit SinhaOngoing 



Association with Professional Bodies
Type of Professional ActivityPeriod
Life Member, All India Accounting Association (AIAA), Kolkata2012
Life Member, International Business Studies Academia (IBSA), Durgapur2012

Conference /Seminar/Workshop Attended/Organised

Conference /Seminar/Workshop Attended

Title of the Seminar/Conference/WorkshopYearRoleHeld at and Organiser
International Conference on Management, Healthcare and Media (BHAVISHYA, ICMHM 2017)2017Paper PresenterFuture Institute of Engineering and Managemnt, Kolkata, during April,7-8, 2017
5th Refresher Course on Business Studies2016ParticipantThe Human Resource Development Centre, The University of Burdwan
Dynamic Evolution of Management Paradigm2016SecretaryVidyasagar University, Department of Business Administration
94th Orientation Programme2014participantAcademic Staff College, The University of Burdwan
Advancement of Management Thoughts and Practices.2014OrganiserDepartment of Business Administration, V.U at Midnapore
Contemporary Issues in Business2014Paper PresenterThe Department of Commerce, B.U at Burdwan
Contemporary Issues in Accounting and Finance2014Paper PresenterDepartment of Commerce, University of Kalyani
5th Peter F. Drucker Memorial Seminar on Business Innovation, Economics & Management ( BIEM- 2013)2013Paper presenterDepartment of Business Administration, Siliguri Institute of Technology (SIT)
National Seminar on Microfinance through Self Helf Group and Women Empowerment2013Paper PresenterDepartment of Commerce, Panchmura Mahavidyalaya held at Bankura, on March 1-2, 2013.
Corporate Success, Sustainability and Social Consciousness –Recent Advances in Thoughts and Practices2013Paper PresenterDepartment of Business Administration,Vidyasagar University, EIILM and FPAI , West Bengal on May 03-04, 2013 at EIILM Campus, Kolkata.
National Seminar on Changing Dimensions of Management Practices in India.2013Paper PresenterDepartment of Business Administration,Vidyasagar University, on March 22-23, 2013 at Midnapore.
National Seminar on Economic Development – Contemporary Issues2013Paper PresenterDepartment of Economics with Rural Development, Vidyasagar University, on March 20-21, 2013 at Midnapore.
National Seminar on Research Methodology in Higher Education2013Paper PresenterVidyasagar University Research Scholars Association, Midnapore, on March 19, 2013.
3rd All India Conference on Business Studies2013Paper PresenterOrganized by Durgapur International Business Studies Academia held at Durgapur on February 2nd –3rd, 2013
Empirical Studies in Corporate Finance2013Acted as Rappoteur in a technical session II in the National ConferenceOrganized by Department of Commerce with Farm Management, Vidyasagar University held at Midnapore on 27th February, 2013.
Corporate Success, Sustainability and Social Consciousness –Recent Advances in Thoughts and Practices.2013OrganiserJointly organised by Department of Business Administration, Vidyasagar University, EIILM and FPAI
5th Peter F. Drucker Memorial Seminar on Business Innovation, Economics & Management ( BIEM- 2013)2013Paper PresenterDepartment of Business Administration, Siliguri Institute of Technology (SIT)
5th Peter F. Drucker Memorial Seminar on Business Innovation, Economics & Management ( BIEM- 2013)2013OrganiserDepartment of Business Administration, V.U And Siliguri Institute of Technology (SIT), at Siliguri
Academy –Industry Interface: Transforming Management Thoughts into Practice” at Birla Industrial & Technological Museum Auditorium, Kolkata on 10th June 20122012Acted as Chairperson of the Technical Session in a one-day SymposiumOrganized by Vidyasagar University and Carreograph ( Institute of Management studies)
Peter F. Drucker Memorial 4th National Seminar on Opportunities & Challenges of Contemporary & Innovative Management Practices2012Paper PresenterOrganized by Department of Business Administration, Siliguri Institute of Technology (SIT), Darjeeling in Association with West Bengal University of Technology (WBUT), Kolkata at Siliguri on October 05th – 06th, 2012.
Advancement in Management & Related Issues2012Paper PresenterDepartment of Business Administration, University of Kalyani on November 22-23, 2012.
The 65th All India Commerce Conference2012Paper PresenterOrganised by K.P.B Hinduja College of Commerce, Mumbai on November 09-11, 2012.
Resource Utilization in India: Environmental Impacts and Sustainable Development2012Paper PresenterDepartment of Geography, Tarakeswar Degree College Hooghly in Association with Vivekananda Mahavidyalaya, at Tarakeswar on March 19th – 20th, 2012.
Empowering students for the emerging challenges of 21st century work places2011Paper PresenterDepartment of Commerce, Tarakeswar Degree College on 21st March, 2011.
Industrial Resurgence in India: Constraints and Opportunities2010Paper PresenterOrganized by departments of Economic and Commerce, Netaji Mahavidyalaya, Hooghly, on March 19th -20th , 2010


Conference /Seminar/Workshop Organised

Title of the Conference/Seminar/WorkshopYearRole in the EventFunding Agency
Recent Innovations in Managemnet, Accounting, Business and Entrepreneurship2017Organising Secretary UGC & NABARD
Dynamic Evolution of Management Paradigm2016Joint Secretary, Organising CommitteeUniversity Grand Commission
Changing Dimensions of Management Practices in India, Department of Business Administration,Vidyasagar University, Midnapore, West Bengal on March 22-23, 20132013Member of Organising CommitteeUGC
Corporate Success, Sustainability and Social Consciousness –Recent Advances in Thoughts and Practices2013Member of Organising CommitteeUGC

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