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Name Dr. Amrita Chatterjee
Designation Assistant Professor
Department Name BUSINESS ADMINISTRATION
Office Phone No +91 3222 298-415 / Centrex Extn. 415
Email ID chatteramrita@gmail.com
Fax -
Mobile No 9432662586
Personal Website
Address Dept of Business Administration, Vidyasagar University , Midnapore - 721102
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Educational Qualification              
Degree NameInstituteYear of passing/awarded
Ph.DUNIVERSITY OF KALYANI2018
MCOMINDIRA GANDHI NATIONAL OPEN UNIVERSITY2015
UGC/NET/JRFUGC2012
MBAI.K.GUJRAL PANJUB TECHNICAL UNIVERSITY2009
PGDMALL INDIA MANAGEMENT ASSOCIATION2009
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Career Profile / Teaching Experience        
Assistant Professor, Department of Business Administration, Vidyasagar University since 3 February,2020.
Worked as guest Lecturer in Indian Institute of Social Welfare and Business Management (IISWBM)
Worked as guest faculty in University of Kalyani
Worked as Part-time faculty in Techno India College of Technology from 2018 to 2019
Lecturer in NIPS School of Management from 2011, July to 2013, June
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Specialization/Research Area
Field of SpecializationResearch Area/ Areas of Interest
Marketing Management, Human Resource Management and International Business
Brand and Advertising Management
Course/ Subject Taught 
Production and Operation Management
Organizational Behavior
Managerial Economics
Human Resource Management
Marketing Management
Consumer Behaviour
Advertising and Brand Management
International Business
Research Methodology
Business Statistics
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Conference/ Symposium /Journal Paper / Books Published
International Publication
TitlePublished inYearPublished by
FACTORS AFFECTING CUSTOMER’S PERCEPTIONSTOWARDS ONLINE BANKING TRANSACTIONSIN INDIABVIMSR’s Journal of Management Research, Vol. 11 Issue - 2 : October : 2019, Page: 137-151, ISSN: 0976-47392019BVIMSR
Impact of Different Variables on Developing Brand Equity of Detergent Brands in IndiaVol. 6, Issue 3, pp: (428-438), Month: July - September 2018, ISSN 2348-1226 (online), ISSN 2348-1218 (print). UGC listed journal Sr. No. 63976 in the list of UGC2018www.researchpublish.com
Preference Analysis of Consumers Based On Perceptual Map with Respect to Different Detergent BrandsAugust 2018, Volume 5, Issue 8 www.jetir.org. ISSN-2349-5162 , Pages 54 to 59. UGC listed journal Sr. No. 63975 in latest list of UGC2018www.jetir.org
An Analytic Approach to Measure Consumers’ Preference for FMCG Brands in India Through Choice Based Conjoint AnalysisAugust 2018, Volume 5, Issue 8 www.jetir.org. ISSN-2349-5162 , Pages 1 to 6. UGC listed journal Sr. No. 63975 in the list of UGC2018www.jetir.org
Brand equity analysis of selected tea brands in India: a linear approach of measurementIOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 1. Ver. VIII (January. 2018), PP 01-10, www.iosrjournals.org. UGC listed journal Sr. No. 468792018www.iosrjournals.org
Brand Equity Analysis of Select Personal Wash Brands Based on Brand Loyalty and Perceptual SelectivityIRA International Journal of Management & Social Sciences IRA-JMSS, vol o6, issue 2, page 138-146, ISSN 2455-22672017IRA International Journal of Management & Social Sciences IRA-JMSS
Brand equity, brand loyalty, consumers’ willingness to pay: a linear approach of measurementInternational Journal of Research in Business Studies, Vol.02, Issue 01, June 2017, P- 23, ISSN 2455-29922017International Research Organisation
Brand Presence: A Key Determinant of Brand LoyaltyInternational Journal of Management and Technical Research, ISSN 2347-9035; Vol 01, Number 04, July-September 2014, Page No. 522014International Journal of Management and Technical Research
Determinants of Brand Loyalty: An Analytical ExposurePioneer Journal of IT and Management, ISSN 0974-8954- SODH; Vol 10(1), January-June 2014, Page No. 412014Pioneer Institute of Management, Indore
Factors Influencing Urbanized Students to Select ODL Courses over Regular Courses-An Empirical Study Based on KolkataPioneer Journal of IT and Management, ISSN 0974-8954- SODH; Vol 9(2), July-December 2013, Page No. 332013Pioneer Institute of Management, Indore


National Publication


Other Publication


Books Published
Conference /Seminar/Workshop Attended/Organised

Conference /Seminar/Workshop Attended

Title of the Seminar/Conference/WorkshopYearRoleHeld at and Organiser
Bhabishya- International Conference on Management, Healthcare and Media, 20182018Paper PresenterFuture Institute of Management and Technology, Kolkata
International Conference on Research in Business organized by Indian Research .org2017Paper PresenterIndian Research Organisation, New Delhi
National Seminar on Emerging Issues in Accounting and Finance2016Paper PresenterDepartment of commerce, Azad Hind Fouz Smritit Mahavidyalaya, Domjur Howrah
National Seminar on Gender Diversity2015Paper PresenterDepartment of Sociology, University of Kalyani
National Conference on Innovation in IT and Management2015Paper PresenterSinhgad Institute of Management and Computer Application, Pune, Maharashtra
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Conference /Seminar/Workshop Organised

Title of the Conference/Seminar/WorkshopYearRole in the EventFunding Agency
Management Seminar: Management Shetra2020OrganizerTechno India College of Technology
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